How it works
How is your promo plan made?
We combine experience from real campaigns with time-saving tools. Every plan is checked by a human.
You add your single
Click “Create promo plan” and add title, mood, description, lyrics, release date and files.
A specialist enriches the data
Our team reviews your materials and adds context (e.g. similar artists).
Your promo plan is built
The system creates a post calendar with a material rating, campaign idea, pitch and press note.
We review and send it
A team member polishes the plan and sends it to you – you get a notification.
You approve or request changes
Accept the plan or send it back with your comments.
You post by the calendar
Ready content ideas, captions, times and tags – week by week.
What's in the plan
Campaign calendar
- At least 14 days – longer if there's enough material
- At least 1 post a day, 2 on release day
- Daily stories, on top of posts
- Presave before release (max a week), then focus on streams
- Reels, photos and stories on IG, TikTok, YouTube, Facebook and X
- Posting times tailored to you
Plus
Campaign extras
- Rating of your materials
- A community campaign idea – if the track inspires one
- Spotify playlist pitch (PRO, MAX)
- Press note and media mailing (PRO, MAX)
- Captions in your style, with CTAs, emojis and hashtags